Lifecycle & Email Marketing Manager
Fresh Prints, LLC
<div id="content" class=""> <h1>Lifecycle &amp; Email Marketing Manager</h1> <p><a href="https://www.freshprints.com/">Fresh Prints</a>' email channel is our oldest and highest-potential channel — and the one we've leveraged the least. We've built a strong technical foundation, but we're missing the layer that actually makes email work: content. Emails that land at the right moment, in the right way, and create real value for the people on our list.</p> <p>We're looking for someone who is first and foremost a great <em>marketer</em> — someone who understands what makes an email get opened, get read, and drive a click. You'll own both our campaign email and our full lifecycle program, and you'll extend that same craft into SMS as we build it into a real channel.</p> <p>This isn't a role where you inherit a machine and keep it running. You're building the content engine on top of the plumbing we already have. If you've been waiting for a channel with this much upside and this little baggage, this is it.</p> <h3><strong>This role is about:</strong></h3> <ul> <li>Owning every word that goes out — subject lines, body, CTAs — across email and SMS</li> <li>Turning a solid technical setup into a channel people actually look forward to hearing from</li> <li>Building lifecycle flows that feel like a conversation, not a drip someone got trapped in</li> <li>Writing for a college-age audience in a voice that feels made for them, not blasted at them</li> <li>Bringing a real point of view on performance — not just reading the numbers, but knowing what they're telling you to do next</li> </ul> <h2><strong>What You'll Own</strong></h2> <h3><strong>Campaign Email &amp; SMS Content</strong></h3> <ul> <li>Own email and SMS conceptualization — final say on subject lines, preview text, headers, body, and CTAs across all of Fresh Prints' major marketing moments</li> <li>Work with our brand and creative teams on design and copy so every send feels on-brand</li> <li>Develop a campaign content calendar that ladders into the broader marketing calendar, so email and SMS amplify the right message at the right time</li> <li>Own A/B testing for subject lines, content approaches, and CTAs — with the discipline to learn from the results and apply them</li> <li>Write messages that resonate with a college-age audience: content that feels like it's actually written for them, not generic marketing</li> </ul> <h3><strong>Lifecycle Program (Email &amp; SMS)</strong></h3> <ul> <li>Own the strategy and content for Fresh Prints' lifecycle flows: welcome series for new subscribers, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back — across email and SMS</li> <li>Audit the existing lifecycle program, identify gaps, underperforming flows, and moments in the customer journey where we're leaving engagement on the table</li> <li>Own segmentation: define the audiences and journey logic that decide who gets what, when</li> <li>Write and test improved lifecycle content, and build flows that feel like a conversation with the customer, not a sequence they got dropped into for checking a box</li> </ul> <h3><strong>Deliverability &amp; Performance</strong></h3> <ul> <li>Monitor deliverability and engagement metrics — open rates, click-through rates, unsubscribe rates, spam complaints, bounce rates — and maintain a healthy sender reputation</li> <li>Follow email and SMS deliverability best practices: list hygiene, warm-up prot