Global Paid Search & Social Media Manager
Goodway Group, Inc.
<div class="content-intro"><h4><strong>Who We Are</strong></h4> <div data-font-name="g_d0_f4" data-angle="0" data-canvas-width="650.1615999999999"><strong>Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK</strong>!&nbsp; As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined&nbsp; with a start-up feel.&nbsp; With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.</div></div><p><strong>*We are only accepting candidates outside of the US* Please only apply if you reside outside of the US* Priority for those who live in Brazil, Colombia, Mexico, and Peru.</strong></p> <p class="PDq2pG_selectionAnchorContainer" data-start="200" data-end="522">The <strong>Paid Search &amp; Social Media Manage</strong>r is responsible for the strategic planning and hands-on execution of paid search and paid social campaigns. This role plans, activates, optimizes, and manages media investments based on the client’s communication strategy, customer journey, audience insights, and business objectives.</p> <p data-start="524" data-end="943">The <strong>Paid Media Manager</strong> works closely with clients and cross-functional teams to develop integrated media activation plans, evaluate performance, identify growth opportunities, and present actionable campaign insights. The ideal candidate has experience managing performance-focused campaigns across both search and social platforms. Experience supporting commerce, direct-response, or growth-focused clients is strongly preferred.</p> <p><strong>What You’ll Do </strong>&nbsp;</p> <p><em>Strategic Media Activation:</em></p> <ul> <li data-section-id="dua3yj" data-start="998" data-end="1186">Plan, activate, optimize, and manage paid search and paid social campaigns across platforms such as Google Ads, Microsoft Advertising, Meta, LinkedIn, Pinterest, Snapchat, TikTok, and X.</li> <li data-section-id="zyzk60" data-start="1187" data-end="1304">Translate client objectives and communication strategies into effective search and social campaign recommendations.</li> <li data-section-id="5ekvwu" data-start="1305" data-end="1435">Develop campaign structures, audience strategies, keyword approaches, bidding strategies, budget allocations, and testing plans.</li> <li data-section-id="vnlach" data-start="1436" data-end="1565">Make activation and investment decisions based on client goals, audience insights, customer journeys, and campaign performance.</li> <li data-section-id="1fgupdk" data-start="1566" data-end="1679">Manage performance against conversion-focused metrics such as CPL, CPA, CAC, ROAS, CLV, and lead-to-sale ratio.</li> <li data-section-id="17sqrnf" data-start="1680" data-end="1822">Use client, platform, and proprietary data to refine targeting, adjust media investments, and identify opportunities for campaign expansion.</li> <li dat