Senior Marketing Manager - Full-Time Project

Goodway Group, Inc.

<div class="content-intro"><h4><strong>Who We Are</strong></h4> <div data-font-name="g_d0_f4" data-angle="0" data-canvas-width="650.1615999999999"><strong>Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK</strong>!  As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined  with a start-up feel.  With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.</div></div><h3><strong>This is a full-time role working 40 hours per week for a 5 month project. </strong></h3> <p><span data-contrast="none">Goodway Group is seeking an experienced contract Senior Marketing Manager to support our Agency Line of Business (LOB) during a planned team transition. This is a high-impact, full-lifecycle marketing role requiring someone who can operate independently, move quickly, and deliver results across demand generation, content, email marketing, product marketing, and sales enablement.</span><span data-ccp-props="{"335559738":60,"335559739":60}"> </span></p> <p><span data-contrast="none">You will serve as the primary marketing point of contact for the Agency LOB, working in close partnership with Agency business leaders and the broader Growth team. This role covers the full maternity leave window of a key team member plus an additional buffer period to ensure continuity and a smooth transition.</span><span data-ccp-props="{"335559738":60,"335559739":60}"> </span></p> <p><strong><span data-contrast="none">What You’ll Do</span></strong><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></p> <ul> <li><strong><span data-contrast="none">Agency LOB Marketing — Full Lifecycle</span></strong><span data-ccp-props="{"335559738":220,"335559739":80}"> </span> <ul> <li><span data-contrast="none">Serve as the dedicated marketing lead for Goodway's Agency Line of Business, partnering directly with Agency leaders to align marketing activity with business priorities and revenue goals</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li> <li><span data-contrast="none">Develop and execute integrated marketing plans spanning awareness, consideration, and conversion across the Agency LOB's key target audiences</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li> <li><span data-contrast="none">Maintain a strong pulse on the agency landscape, competitive environment, and buyer behavior relevant to this LOB</span></li> </ul> </li> <li><strong><span data-contrast="none">Demand Gen

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